Social Media is a computer based technology which facilitate the sharing of various idea,  thoughts and by making a virtual connections. By design, social media is Internet-based and gives users quick electronic communication of content. Content includes personal information, documents, videos, and photos. User can access social media from laptop, mobile etc.

Understanding Social Media:

Social Media was originated as a way to communicate with friend or family member but was later adopted by businesses that wanted to take advantage of a popular new communication method to reach out to customers. The advantage of social media is the ability to connect with the people of all over the world as well as share of information with many people simultaneously.

Globally, there are more than 3.8 billion social media users. Social media is an ever-changing and ever-evolving field, with new apps such as TikTok and Clubhouse coming out seemingly every year, joining the ranks of established social networks like Facebook, YouTube, Twitter, and Instagram. By 2023, the number of social media users in the United States is forecast to increase to approximately 257 million.

Types Of Social Media:

Social media may take the form of a variety of tech-enabled activities. These activities include photo sharing, blogging, social gaming, social networks, video sharing, business networks, virtual worlds, reviews, and much more. Even governments and politicians utilize social media to engage with constituents and voters. For businesses, social media is an indispensable tool. Companies use the platform to find and engage with customers, drive sales through advertising and promotion, gauge consumer trends, and offering customer service or support. Social media’s role in helping businesses is significant. It facilitates communication with customers, enabling the melding of social interactions on e-commerce sites. Its ability to collect information helps focus on marketing efforts and market research. It helps in promoting products and services, as it enables the distribution of targeted, timely, and exclusive sales and coupons to would-be customers.

Benefit of Social Media:

Social Media changes the way of interaction with people in online. It make everything easy to do. It bring whole world in a small things. In many senses, social media has helped many individuals find common ground with others online, making the world seem more approachable. Businesses are also using social media marketing to target their consumers right on their phones and computers, building a following in order to build a loyal fan base, and create a culture behind their own brand. Some companies, such as Danny’s, have created entire personas on Twitter in order to market to younger consumers using their own language and personas.


Social media has taken the world by storm, capturing more than 3.8 billion users worldwide and counting. Whether or not each platform resonates with you personally, there are endless ways for businesses to market to their consumers and target them to ultimately make a purchase. Allowing us to stay connected with friends, find information easily, and add our own personalities to the online world, social networks are here to stay.

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